Duane Deason Efficacy Group

Duane R. Deason, CPA, MBA

President

Author of Operationally Svelte

(September 2025)

Dedicated to Cost Management

I am the founder and President of The Efficacy Group. My early career was with PwC followed by starting my first business that provided financial support for companies undergoing transactions. After selling the business, I assumed the role of CFO at one of my former clients that was doing the typical titanic after the dot.com bust in the early 2000s. It was during that time as CFO when I fell in love with cost management. The feeling of saving a company from certain bankruptcy felt more rewarding than the prior acquisitions and initial public offerings that I had supported.

The following 25 years of my career would be dedicated to cost management in one form or another. I’ve had the privilege of working with a lot of companies of varying sizes and industries. Through that, I observed patterns that resulted in success and others that led to deterioration. Among these patterns was the realization that companies that failed to prioritize cost management would eventually fail. Much like life, companies can’t outgrow their problems. Hence, I decided to dedicate my career to helping companies lower costs and operate more efficiently without hindering growth or innovation.

I am a Certified Public Accountant and have an MBA from Georgetown’s McDonough School of Business.